How long does branding take?

A logo and identity take from 15–20 working days; an end-to-end brand with strategy usually takes 1.5–2 months. Stage dates are fixed in the plan before we start.

Why do I need a strategy if I only need a logo?

Strategy defines what the brand says and to whom. Without it, a logo is chosen by taste and soon needs replacing. If positioning already exists, we start with the identity.

How many concepts do you present?

Usually two or three, each shown on real applications: website, documents, ads. The chosen one is refined into a system within the agreed rounds of revisions.

What is included in the brand book?

The logo and its usage rules, colours, fonts, graphics, photo style, application examples and templates. We hand over the brand book and all source files.

Do you do rebranding?

Yes. We analyse what is recognisable and working in the current brand and keep it. A rebrand can be a gentle refresh or a full change of visual language — we decide together after research.

Yes. We develop names checked for sound, associations and available domains, plus a preliminary check for conflicts with registered trademarks.

Do you have experience with developers and industry?

Yes. We have built brands for industrial parks, construction and industrial companies such as Industrial City, ROST, ICR and Nova Group.

Will you build a website in the new identity?

Yes. Designers and developers work in one team, so the identity moves to the website and digital media without losing quality.

Who owns the rights to the brand?

Exclusive rights to the logo and all materials pass to you under the contract after payment, which you also need to register a trademark.

Do you work under NDA?

Yes. We sign NDAs and adapt to the approval processes of large companies.

Branding
and identity

A brand people recognise
and choose —
from strategy and naming
to the brand book and applications

We create brands that clients, partners and investors trust and that set a company apart from look-alike competitors.

/ Strategy before visuals, not the other way round
/ The brand works on the website and in digital from day one
/ A brand book your contractors can follow
/ 60+ awards: Awwwards, CSSDA, Behance

/001_Build the brand platform
/002_Create the name and tagline
/003_Design the logo and identity
/004_Assemble the brand book and guidelines
/005_Roll the brand out to the website and media

When clients come to us

With a new company, a new product or a brand that no longer reflects the business

/001_

DistinctionRecognitionCompetitors

/ You are mistaken for competitors

Similar logos, colours and promises: clients cannot tell what makes you different, so the choice comes down to price.

/002_

RebrandingGrowthTrust

/ The business has grown, the brand has not

The company has moved up a level, but the identity stayed the same and fails to earn the trust of large clients and partners.

/003_

New projectReal estateLaunch

/ You are launching a new project

A new residential complex, product or business line has to reach the market fast with clear positioning and strong visuals.

/004_

ConsistencyBrand bookContractors

/ The identity falls apart across media

Every contractor draws it their own way: the website, decks, ads and offline look like different companies.

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002 / What we do /

From strategy and meaning to a system that works for years

Packaging with the TechRoute accelerator identity

/001_Strategy

Interviews with the team and clients
Market and competitor analysis
Positioning and brand platform
Tone of voice
Naming and tagline

/002_Identity

Logo and brand mark
Colour system and typography
Graphic elements and patterns
Photo and illustration style

/003_Applications

Stationery and presentations
Wayfinding and office branding
Advertising and digital media
Merch and packaging

/004_Brand book

Brand book and guidelines
Templates for the team
Source files in every format
Identity rollout to the website
Design supervision during rollout

003 / How we work /

Every brand decision is backed by business goals

MeaningMarketConceptsSystemRollout

/001_/002_/003_/004_/005_

Meaning first, visuals second

/001_

We define positioning and values before the first sketch, so the design rests on strategy rather than taste.

We set you apart

/002_

We study the visual codes of the market and find a solution that distinguishes you and stays clear to your audience.

Shown on real applications

/003_

We present concepts on the website, documents and ads, so you decide on substance, not on a logo on a blank page.

A system, not just a logo

/004_

We set rules that let the brand scale easily to new projects, media and channels.

We help roll it out

/005_

We hand over the brand book and sources, apply the identity to the website and advise your team and contractors.

004 / Project stages /

From a business task to a brand that works

We dive into the business

We interview the owners and team and study the product, clients and company goals.

We research the market

We analyse competitors and industry visual codes and find a free position for the brand.

We define the strategy

We build the brand platform, positioning, tone of voice and, if needed, the name.

We create the identity

We develop concepts, show them on real media and turn the chosen one into a system.

We hand over and roll out

We prepare the brand book, templates and sources and apply the identity to the website and key media.

004 / Project stages /

From a business task to a brand that works

We dive into the business

We interview the owners and team and study the product, clients and company goals.

We research the market

We analyse competitors and industry visual codes and find a free position for the brand.

We define the strategy

We build the brand platform, positioning, tone of voice and, if needed, the name.

We create the identity

We develop concepts, show them on real media and turn the chosen one into a system.

We hand over and roll out

We prepare the brand book, templates and sources and apply the identity to the website and key media.

We pick the format for your task and business stage

At the start we fix the scope, timing and cost of every stage, so you know in advance what you get and what you pay for.

Logo and identity

When the strategy is clear and you need a strong visual system for a launch or a refresh.

logo
identity
applications

End-to-end brand

For a new company, project or rebrand: from research and brand platform to the brand book and website.

strategy
identity
brand book

Brand development

When the brand exists: we regularly create media, ads and decks and keep the identity consistent.

media
ads
consistency

Garbage Museum

/ Task:

Create a brand for an art museum that draws attention to the idea of mindful consumption.

/ What we do:

/001_Concept
/002_Logo
/003_Identity
/004_Applications

/ What the client gets:

A bold identity that becomes part of the exhibition and makes the museum's mission visible to a wide audience.

Industrial City

/ Task:

Create a brand for next-generation premium industrial parks in the light industrial segment.

/ What we do:

/001_Brand platform
/002_Logo
/003_Identity
/004_Brand book
/005_Website

/ What the client gets:

A rigorous modular brand that sets the parks apart and works equally well on the website, on site and in presentations.

Nova Group

/ Task:

Create an identity for a construction and architecture company that builds private houses.

/ What we do:

/001_Logo
/002_Identity
/003_Stationery
/004_Website

/ What the client gets:

A concise identity that highlights the company's architectural approach and earns the trust of private clients.

ROST

/ Task:

Develop a brand for a company that builds industrial facilities and offers custom solutions.

/ What we do:

/001_Logo
/002_Identity
/003_Applications
/004_Guidelines

/ What the client gets:

A strict minimalist brand that earns trust and helps clients choose a contractor with confidence.

TechRoute

/ Task:

Create a brand for an in-house accelerator of employee ideas at a large company.

/ What we do:

/001_Naming
/002_Logo
/003_Identity
/004_Merch and packaging

/ What the client gets:

A name and identity built on the idea of a route from concept to launch that draw employees into the programme.

Garbage Museum

/ Task:

Create a brand for an art museum that draws attention to the idea of mindful consumption.

/ What we do:

/001_Concept
/002_Logo
/003_Identity
/004_Applications

/ What the client gets:

A bold identity that becomes part of the exhibition and makes the museum's mission visible to a wide audience.

Industrial City

/ Task:

Create a brand for next-generation premium industrial parks in the light industrial segment.

/ What we do:

/001_Brand platform
/002_Logo
/003_Identity
/004_Brand book
/005_Website

/ What the client gets:

A rigorous modular brand that sets the parks apart and works equally well on the website, on site and in presentations.

006 / projects /

007 / What clients value /

008 / What you get /

We hand over a brand your team and contractors can easily work with

brand platform, positioning, tone of voice, naming
Strategy
logo, colour, typography, graphics, photo style
Identity
stationery, decks, advertising, wayfinding, merch
Applications
brand book, guidelines, templates, source files, supervision
Handoff

All decisions are collected in a brand book and source files, and the identity is adapted for the website, social media, ads and offline.

A logo starts at 250,000 ₽, an identity at 500,000 ₽ and a brand book at 200,000 ₽. An end-to-end brand with a brand platform is estimated after the brief, stage by stage.

Brandingand identity

When clients come to us

/ You are mistaken for competitors

/ The business has grown, the brand has not

/ You are launching a new project

/ The identity falls apart across media

From strategy and meaning to a system that works for years

/001_Strategy

/002_Identity

/003_Applications

/004_Brand book

From a business task to a brand that works

We dive into the business

We research the market

We define the strategy

We create the identity

We hand over and roll out

We pick the format for your task and business stage

Logo and identity

End-to-end brand

Brand development

Garbage Museum

Industrial City

Nova Group

ROST

TechRoute

Garbage Museum

Industrial City

007 / What clients value /

Branding
and identity