techroute
Other industriesInternal employee idea accelerator
The task
The brand is an internal accelerator for employee ideas. The name reflects the journey of an idea through the accelerator's stages — from point A (the initial concept) to point B (its realization).
Delivered
Logotype
Brand style
Branding
Brand book
About the project
techroute —
Thebrandisaninternalacceleratorforemployeeideas.
Thenamereflectsthejourneyofanideathroughtheaccelerator'sstages—frompointA(theinitialconcept)topointB(itsrealization).
